WEB Design, GRAPHIC DESIGN, SOCIAL MEDIA STRATEGY, branding
WEB Design, GRAPHIC DESIGN,
SOCIAL MEDIA STRATEGY, branding
WEB Design, GRAPHIC DESIGN, SOCIAL MEDIA STRATEGY, branding
ROLE

Designer

YEAR

2025

2025

2025

Project Description

Project Description

Project Description

Comprehensive web design, graphic design, social media strategy and branding for musician Todd Caldwell.

Comprehensive web design, graphic design, social media strategy and branding for musician Todd Caldwell.

Comprehensive web design, graphic design, social media strategy and branding for musician Todd Caldwell.

Timeline

Two weeks, with ongoing updates

Methodology

Interviewed client to develop brand guidelines and timeline. These guidelines informed the overall design strategy which centered on creating a unified experience across channels and increasing engagement.

Impact

Initial results show social media engagement increased by 25% and increased website traffic by 75%.

Deliverables

Designed and Deployed

Brand Guidelines

Website

Social Media: content strategy, copywriting, video editing

LinkTree

Email Newsletter

Album Artwork (to be released)

BRAND GUIDELINES

Color, typography, logo, tone of voice

View PDF

WEBSITE

Website design with email newsletter subscription integration.

SOCIAL MEDIA STRATEGY

Incorporated brand guidelines, streamlined copywriting, planned content strategy.

Instagram

Copywriting, video editing, LinkTree integration

Visit Instagram Page

TikTok

Copywriting, video editing


Visit TikTok Page

YouTube

Copywriting, video editing


Visit YouTube Page