Timeline
Two weeks, with ongoing updates
Methodology
Interviewed client to develop brand guidelines and timeline. These guidelines informed the overall design strategy which centered on creating a unified experience across channels and increasing engagement.
Impact
Initial results show social media engagement increased by 25% and increased website traffic by 75%.
Deliverables
Designed and Deployed
Brand Guidelines
Website
Social Media: content strategy, copywriting, video editing
LinkTree
Email Newsletter
Album Artwork (to be released)
BRAND GUIDELINES
Color, typography, logo, tone of voice
View PDF
SOCIAL MEDIA STRATEGY
Incorporated brand guidelines, streamlined copywriting, planned content strategy.
Incorporated social media links, applied brand guidelines, created CTAs to direct users to watch videos.
Graphic design, video editing, copywriting for bio and posts, created content calendar, applied brand guidelines.
Graphic design, video editing, copywriting for bio and posts, created content calendar, applied brand guidelines.
